Chipotle GMO False Advertising Class Action

Investigating a class action on behalf of all consumers who purchased food products from Chipotle since April 27, 2015. It is alleged that Chipotle's marketing and advertising campaign claiming that its menu does not contain genetically modified organisms (GMOs) is deceptive and misleading because many of Chipotle's menu items actually do contain GMOs.  Chipotle marketed its "Food With Integrity" brand to healthy-lifestyle and environmentally conscious consumers who are willing to pay premium prices for food that consumers' try to make ethical eating choices.  Beginning on April 27, 2015, Chipotle launched a multi-media publicity campaign that advertised and represented to consumers that Chipotle was "G-M-Over it" and that it only uses "non-GMO ingredients."  It is alleged that Chipotle's claims are false and misleading to customers because Chipotle's menu was never free of GMOs at any time. If you purchased food at Chipotle since April 27, 2015, please contact us.

 

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